A proposed redesign of Overstock.com's subbrand. Worldstock enables artisans from around the world to sell their limited quantity handmade goods to people around the world through Overstock's distribution channels. Through some research, I came up with a color palette that wouldn't lean too much towards any one culture's artistry. The abstracted "w" and "s" bring to mind thatching, weaving, and numerous patterns used in ceramics and jewelry all over the world while also reinforcing the human element and purpose behind the brand.
